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“Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.” — Lao Tzu

As part of its 30th Anniversary, GMA Network's talent arm, Sparkle GMA Artist Center moves forward with a renewed mission: to inspire positivity and compassion. This vision comes to life through its advocacy “Click Kindness”, an anti-bullying campaign that aims to reach people both online and offline.

In today's digital age, where artists and fans alike often face harsh criticism and online bashing, Sparkle's call to 'Click' kindness resonates deeply. This campaign takes a subtle yet powerful approach, focusing on mental health and empathy.

Recently, Sparkle unveiled a special video campaign was made led by its brightest homegrown talents-Alden Richards, Julie Anne San Jose, Ruru Madrid, Miguel Tanfelix, Kyline Alcantara, Ysabel Ortega, Shuvee Etrata, Ashley Ortega, Allen Ansay, Rita Daniela, Jessica Villarubin, Roxie Smith, and Prince Carlos-emphasizing the message “Change starts when you choose to care”. The video invites everyone to join in making a difference, one click at a time. Joining forces in this kind of advocacy will make a greater impact to all.

Asia's Multimedia Star Alden Richards shared in his recent speech in Sparkle's celebration, “Madali naman tay­ong mag­pakita ng magan­dang katangian sa tunay na mundo. So siyempre, gam­itin din natin ito online, because our reach online com­bined is very power­ful, lahat ng posts natin dapat nagbibigay ng inspirasyon, hindi nagbibigay ng hateful feedback, hindi nang-aaway, kundi nagbibigay ng pag-mamahal.” He then ended it with a reminder, “Kind­ness goes a long way, and it starts with all of us... with you, with me, and every­one online”

Sparkle encourages everyone to continue to flood the digital world with kindness using the hashtag #ClickKindness, with high hopes to create a ripple effect that extends far beyond its fan base-because kindness benefits everyone. For 30 years and beyond, a celebration becomes more than just a milestone; it becomes a movement.

Join the celebration by posting one positive content and using the hashtag #ClickKindness today.

For more updates about the event and your favorite Sparkle GMA Artist Center stars, follow @sparklegmaartistcenter on Instagram, Facebook, X, and TikTok.